life & lyrics analysis

This is a film trailer of the film life & lyrics (2006). I have decided to analyse this trailer because we as a group hope to make our production something along these lines in terms of genre and theme and our target audience will be quite similar to this film as this film is successful and popular amongst the audience. In our production we will portray a single 'Asian' male protagonist in contrast to a whole group of 'black' artists in this film, as we do not want to copy previous hits and we should just follow the main conventions and make use of them in our production. We are going to use some of the main conventions of film trailers in this genre like fast cuts between scenes to ensure that not much of the story is revealed and yet the audience have a little taster of what the film is about. we will also use different types of shots for example low angle shots to give importance to a subject, high angle shots, close ups, long shots etc. Finally we hope to attract a mass audience through a professional and realistic finish to our production because film trailers are the first sight the audience gets of a film and there is nothing worse than leaving the audience not being impacted or convinced enough to watch the film. we also hope to attract the audience my breaking a few stereotypes such as having a 'Asian' protagonist up against black artists, no use of drugs etc.

MIGRAIN ANALYSIS

Media Language - The film trailer on the whole is really fast moving which is made like that by the use of fast cuts between scenes. The trailer starts with a long shot of buildings at night and which then zooms in before the scene is changed. A lot of close ups are used to show the facial expressions of the actors. A point of view shot is used where the audience is watching from the characters point of view; this is the shot where Ashley Walters is attacked.
There is diegetic sound used which is of the dialogues spoken by the actors and there is non-diegetic sound which is the soundtrack and the voice over. The sound track used is also parallel which accompanies the scenes in the trailer. The key settings shown in the trailer are club, recording studio and streets. The props used are DJ equipment, car. The costumes worn by the actors are mainly 'tracksuits' and 'hooded tops' this makes the primary audience relate to the film.

Institution - Universal

Genre - Musical film

Representation - Black men are stereotypically represented as young music artists and there is a battle between two very talented groups of black men to make it big. There is also a female character featured in trailer along side the male lead 'Ashley Walters'.

Audience - The primary audience for this film are young middle class people aged 14-25 who enjoy musical/ reality films.

Narrative - There is not much of the story revealed as it's a film trailer but there is a clue given to the audience on what the basic theme of the film is.

AMIT